PROFIT LAB / SALES DEPARTMENTS
We help businesses turn products and services into predictable sales and take more market share.
BOOK A FREE GROWTH CALL
01 / THE SALES ENGINE
A complete sales function. Not just advertising.
02 / THE BRIDGE
Good product / service
Not enough customers
Inconsistent sales
Lost enquiries
No sales department
Sales depend on you
Weak follow-up
No clear CRM
Inconsistent salespeople
No performance visibility
DIAGNOSE
BUILD THE SYSTEM
BUILD THE TEAM
KNOW YOUR NUMBERS
GROW
More customers
Stronger sales
Trained sales team
Predictable process
Clear numbers
Better conversion
More profit
Larger market share
Less dependence on you
More freedom
YOU KNOW WHERE YOU ARE. YOU KNOW WHERE YOU WANT TO GO. I’LL HELP YOU BUILD THE BRIDGE.
03 / THREE OFFERS
Three ways to build a stronger business.
01 — GROW
BUILD & LAUNCH YOUR SALES DEPARTMENT
GROWTH PARTNER
For service providers, manufacturers and established businesses with a product or service.
YOU HAVE: A good product. A team. Some customers. Some marketing.
BUT: Inconsistent sales. Lost leads. Sales depend on you. No sales department. Your team needs structure. You want more market share.
We build and launch the sales department behind your business.
Strategy · Lead generation · Sales process · CRM · Recruitment · Sales training · Sales management · Performance tracking · Optimisation
02 — BUILD
BUILD YOUR BUSINESS FOUNDATION
BUSINESS LAUNCH KIT
For people starting a business, or businesses missing the right foundations.
No proper website. Only social media. No Google setup. No clear commercial presence. No sales scripts. No professional setup.
WEBSITE + GOOGLE + SOCIALS + ADVERTISING SETUP + SALES SCRIPTS + SHORT-FORM VIDEO
FROM £500
5 videos — £500. 20 videos — £650.
For Leicester-based businesses. Outside Leicester, video pricing depends on location and requirements.
3 WORKING DAYS after receiving the required information, materials and preferences. Advertising spend is separate.
03 — LEARN
LEARN HOW TO GROW
GROWTH MASTERCLASS
For business owners at any stage.
SALES · MARKETING · SYSTEMS · GROWTH · PROFIT
Practical in-person workshops.
UP TO 40 PEOPLE
COMING SOON
04 / SALES LEAKS
05 / THE TRANSFORMATION
Owner chasing sales
Random enquiries
Lost leads
No process
No visibility
Inconsistent team
DIAGNOSE
BUILD
OPTIMISE
GROW
Clear strategy
Lead generation
Sales process
CRM
Trained salespeople
Management
Performance tracking
Measurable growth
06 / THE INVESTMENT
The goal is simple: your business should make more than it costs to grow. Growth takes investment in systems, people and consistent work. Returns are not guaranteed.
07 / LIFE BEYOND BUSINESS
From a stressed owner to a confident owner. Time with family. A home you love. Travel. Freedom to choose. Not a promise of wealth—a reason to build a stronger business.
08 / PROOF
Case studies
3.1× qualified leads
Client project 03 — Fuel Distribution
We built a complete sales system from scratch, including a sales playbook, procedures, CRM, and cold-call scripts. We also developed the hiring process for new employees and implemented quality control to ensure consistent performance.
+48% qualified enquiries
Client project 01 — Signage Manufacture
We built a website, set up Google Ads, generated leads, and created video content for TikTok. We also developed the offer, gained new suppliers, and built complete sales and marketing systems with internal procedures.
+62% more booked jobs
Client project 04 — Cleaning Services
We created a website, set up Google and social media ads, and developed scripts for warm lead outreach. We also created a strong offer and automated the system to generate and manage new leads.
+86 new customers in 3 months
Client project 02 — Beauty Salon
We managed social media channels and created engaging video and photo content. Our content attracted new customers and helped grow the brand online.
09 / BUSINESS EDUCATION
10 / THE FOUNDER
I don’t just tell you what to do. I help you build it.
ABOUT ALEX
Built from experience. Not theory.
Founder of Profit Lab · Leicester, UK
I moved to Leicester from Latvia and I’m building Profit Lab in the UK.
38 YEARS. 15+ INDUSTRIES. UK. EUROPE. INTERNATIONAL MARKETS.
Built from experience. Not theory.
I’m 38 - and I’ve spent my career testing one question:
“What happens if we do it differently?”
At Apple, I managed 10+ Sales and Customer Service Back Office teams, with 20-25 people in each team, working within highly structured processes and systems.
I’ve also managed a 30-person insurance sales department, covering home, motor, health and more.
And I’ve built sales departments for entrepreneurs and their businesses - putting the people, processes, systems and management in place to turn sales into something that can actually scale.
I’ve worked across 15+ industries, the UK, Europe and international markets - and built businesses myself, from paving and cleaning services to an online store, installation and construction.
I’ve made mistakes. Tested different approaches. Managed people in different ways. Built systems. Changed them. Improved them.
That’s how you learn what actually works.
NOW I USE ALL OF THAT TO BUILD SALES DEPARTMENTS.
I don’t just tell you what to do.
I help you build it.
Alex
Direct strategy. Practical systems. Clear commercial focus.
COMING SOON
Growth Masterclass
Practical in-person training for business owners and teams. Up to 40 people. Topics will focus on practical marketing, sales, offers, lead generation and growth systems.
JOIN THE WAITING LIST
START A PRACTICAL CONVERSATION
Tell me where your business is now, where you want to go, and what’s stopping you.